The most important component of long-term sustainable advantage for any firm, regardless of its size, is its ability to attract, retain, inspire, and grow talent. Talent is the sustainable advantage. It is talent and only talent that creates and/or preserves every other form of sustainable advantage, whether it be innovation, new ideas, or superior service.
For decades marketers have found certain stages in a person’s life where they are more susceptible to messaging and marketing.
At Amazon, there are no PowerPoints at key meetings. Rather, a well-written and reasoned Word document is distributed and read by everybody at the meeting. Then a real meeting, which involves discussion and interrogation of the material, takes place. Everybody has the same information, and reading the information is far more time-effective than being paraded through a few words or charts flashed in sequence slowly. In many cases, even this well-crafted Word document may not...
Change sucks. But irrelevance is even worse. Today most firms, institutions and individuals are grappling with 3 levels of relevance.
Every individual, team, and company benefits from periodically reimagining themselves as if they were a start-up beginning again with a blank sheet of paper.
