Rarely do you hear someone who can confirm the important truths that you’ve spent a career learning. It takes someone who has been to the mountaintop to validate what you’ve believed to be true all along.
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Paul Friederichsen, Author at Branding Strategy Insider - Page 7 of 13
It can be said that good brands are well known, but great brands are well loved.
Recently the Wall Street Journal delivered news that many marketers instinctively knew all along; the average tenure of the CMO continues to decline.
My team and I were once summoned to the home office in New York to review the final pitch to a highly coveted account that we had managed to lure for their national business.
Recently, I had the pleasure of speaking on this topic to a room full of retailers. No doubt there was more than a little curiosity, thanks to the larger than life exploits of our fictional colleague Don Draper on AMC’s “Mad Men,” or how about Mel Gibson’s mind-reading creative director in “What Women Want.”