As humans, we are the product of thousands of years of tribalism. In the workplace, school or wherever, we coalesce around shared needs, desires and points-of-view. We form tribes. Tribes illuminate one thing above all else; you’re either in or you’re out. Some brands key in on this basic behavioral instinct to build their advantage.
It’s tough to see a former client fall upon hard times. Such is the case for me with the predicted closure of ITT Technical Institute.
One of the more interesting developments that emerged during these past few months is the phenomena of brands facing direct criticism from then President-elect Donald Trump.
The consistent fulfillment of a promise or expectation defines the very origins of trust. Trust translates to comfort.
