Recently I checked into The Peninsula Hotel in Chicago. Knowing the brand your expectations are by default tuned to the highest level – still I’ve time after time managed to be surprised.
NEW THINKING
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Martin Lindstrom, Author at Branding Strategy Insider - Page 6 of 12
A couple days ago, I was in a Scandinavian airplane on my way to Los Angeles. Ignoring the airline food, I noticed a cute little branding experiment on the tray.
Social values redolent of the ’50s, ’60s, and even ’70s are quietly being readopted by brands. These values are becoming more strongly expressed in the communications of brands plugged into the trend.
The store was empty, although a handful of tourists were seen milling around the entrance, looking around in awe, and taking photographs.
Stories have been around for millennia; probably as long as humans have existed on earth. Some may claim that stories help make the world go around.