One can make a very persuasive argument for private labels being the strongest brands in Britain these days.
NEW THINKING
HomeAuthor
Mark Ritson, Author at Branding Strategy Insider - Page 48 of 58
Like many business school professors, I often find the things I teach in the classroom contrast with the things I experience in the boardroom. Last week provided me with the latest in a long line of contradictory experiences.
Farewell Norwich Union. After more than 200 years, it is about to be buried in the big brand graveyard. As we speak, a plot is being dug, right next to Midland Bank and opposite British Rail.
The British Airways pilot sounded calm, but he urgently needed a decision. Shortly after taking off from LAX one of the four engines on his Boeing 747, had exploded. With 5000 miles to fly and 351 passengers on board, should he return to Los Angeles or continue the flight to Heathrow?
