Just when Jaguar thought things could not get any worse for the brand, the results of the annual JD Power & Associates 2009 Vehicle Dependability Study were revealed.
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Mark Ritson, Author at Branding Strategy Insider - Page 24 of 58
At the start of the year, it all seemed to make perfect sense. PepsiCo decided that Tropicana, one of its biggest brands, was in need of a major brand overhaul. In January, the company told assembled journalists to expect an ‘historic integrated marketing campaign’ and a redesign that would ‘reinforce the brand and product attributes’ and ‘rejuvenate the category’.
Readers of Branding Strategy Insider might wonder why it takes so long for some marketers to respond to obvious threats to their market share.
First, a sincere apology for my last blog post. The OLOF spectacles that rendered all advertising invisible and Prail, the company behind the specs, were both anagrams and part of a really bad April Fool’s prank. I promise no more joke’s for a long time. That’s an important commitment, because today’s post might also seem a bit foolish at first sight, but I can assure you, this one is for real.
You might not have heard of it yet, but Prail Technologies is set to become one of the most famous companies in marketing.