It was a brutally warm day in Melbourne. But the temperature was even hotter inside the city’s Exhibition Center where the Winemakers’ Federation of Australia was holding its annual Outlook conference. Kicking off the event, and boy do I mean kicking, was Tesco’s director of beer, wine and spirits, Dan Jago.
I was on a panel of experts recently at a big conference in Asia.
The economy may be in freefall and advertising forecasts bleak, but this year’s Millward Brown Optimor BrandZ survey reveals the world’s first $100bn brand – Google.
In the managerial pecking order within most firms, finance occupies a more central role than the flimsy business of marketing.
In 2007 14 Tesco stores closed their doors following bomb threats.
