When should you seek the counsel of a brand consultant? There are several situations.
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Dr. Derrick Daye, Author at Branding Strategy Insider - Page 44 of 106
At The Blake Project we have received and responded to hundreds of Request For Proposals over the years. Many of those RFP’s have come from municipalities and that are interested in community branding and destination marketing. It has been my observation that municipalities in general are less certain about what they are seeking and how to ask for it.
We are unfailing in our belief that brands should be the beneficiaries of their branding and marketing efforts, and see positive consumer behavior in the marketplace: Sales; Profitability – things like that.
As you look to give your brand an edge, strengthen your collection of marketing books or increase a colleagues’ understanding of brand management, consider Brad VanAuken’s Brand Aid, the first comprehensive, practical how-to-guide on building winning brands.
In 1961 noted advertising executive Rosser Reeves’ book Reality in Advertising was published. Forty-nine years later, has his thinking remained relevant? You be the judge…