Home2025

April 2025 - Page 2 of 3 - Branding Strategy Insider

How Applebee’s Lost Its Competitive Advantage

We could all use a dose of neighborhood about now. The New York Times recently lamented the loss of neighborhood sit-down-and-dine casual restaurants. The commentary reflected the changing way we eat. We may eat restaurant foods, but we are less and less prone to eat that food in the actual restaurant. On the one hand, we opt for convenience. On the other hand, we lose a sense of belonging. We lose the friends or family...

Why Coherence Is A Brand Leadership Imperative

Authenticity. It’s a word we continue to hear and see everywhere. And yet, so often, it rings hollow. Over the past few years, authenticity has become one of the most overused words in brand leadership—and thereby, perhaps, one of the most misunderstood. I hear many brand leaders, marketers, and communications teams speak about authenticity as if it’s a tone of voice, a transparency policy, and even a creative brief.

Connect With Us

footer-logo

Branding Strategy Insider is published by The Blake Project, an independently owned, strategic brand consultancy with extensive experience helping businesses and brands gain an emotional advantage, a distinctive advantage and a connective advantage.

Subscribe and Grow

Choose how often you receive our insights.


© 2026 Branding Strategy Insider. All Rights Reserved.