Workflows Reveal True Customer Centricity
September 19, 20243 min
Being British in the US, it always amazes me how slightly fancy restaurants are run here.
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September 2024 - Page 2 of 4 - Branding Strategy Insider
A Market Is A Want
September 18, 20247 min
Kroger and Albertsons, two grocery brands, are facing off with the Federal Trade Commission and multiple US states. Kroger and Albertsons want to merge. Putting any discussions of trust-busting, union bargaining power, pricing, moving from unionized states to non-unionized states, and “monopoly” aside, there is an underlying discussion in the FTC’s argument. This discussion is the definition of the grocery market. Bloomberg points to the grocery definition in a very insightful article. What is exactly...
New Conditions Shape The Future Of Brand Growth
September 16, 20244 min
Slowing population growth will upend both the macroeconomics of commercial potential in the economy as a whole and the microeconomics of competition within sectors and categories. Brands must adapt to grow.
The Luxury Strategy Burberry Needs Right Now
September 16, 20246 min
It is difficult to turn an iconic, affordable, available, statement brand into an exclusive, high-touch, rare, luxury brand, particularly when customers do not envision the brand as a competitor of Hermès, Maserati, Rosewood Hotels, or Cartier.
Lessons From TOMS Buy-One-Give-One Strategy
September 11, 20244 min
It would be wrong to say TOMS shoes invented the Buy-One-Give-One model when it hit the market in 2006, but students of purpose marketing would agree that it quickly became the best-known company associated with that form of embedded giving.