Brand Licensing Audits Reveal Pathways To Growth
October 23, 20196 min
In their quest for sustainable growth, brand owners may find themselves in one of two categories in regards to brand licensing:
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October 2019 - Page 2 of 4 - Branding Strategy Insider
Why Satisfaction Is The Ultimate Product
October 22, 20192 min
After the super bowl in February 2013, virtually every business publication had at least one article on the same, simple food item.
Defining The Boundaries Of Brand Activism
October 21, 20194 min
Nike isn’t the only Oregon-based brand making headlines about their activist-themed marketing campaigns these days.
How To Satisfy Consumers With New Products
October 18, 20193 min
Too little time is spent thinking about how customers will decide whether a new product or service is a success.
How Brands Can Create Value Through Tradeoffs
October 17, 20193 min
A customer-centric lens allows companies to understand how they can make trade-offs to increase value. Deeply understanding customer demand allows you to shift from spending on unnecessary, overvalued attributes and invest in important jobs that the market under-appreciates and that will make a difference.