In 2000, the Wired article The Future Does Not Need Us called into question whether machines were quite the panacea we hoped they were. It was possible, said Bill Joy, that this dependence on machines was not going to a good place.
Integrated Branding is the use of brand identity, personality, advertising, retail promotions & services, product design, print collateral, website and online marketing, etc. to make your target market associate your particular company with admirable character traits and core values.
Brands can no longer stand out by solely relying on clever ads and effective media placements. They must also be relevant in the rapidly evolving culture of consumers.
Today Lego is one of the world’s top brands, but not too long ago the brand was in serious trouble.
Sometimes inspiration for brand strategy comes from unlikely places.
