Building A Transformational Brand
April 7, 20173 min
No element of the modern world is safe from disruption.
NEW THINKING
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April 2017 - Page 3 of 3 - Branding Strategy Insider
3 Ways Brands Can Ignite Romance
April 4, 20174 min
The Romantic Movement, born in Europe at the end of the 18th Century, emphasized the individual, the emotional, the spontaneous and the imaginative. It came as a rejection of the earlier classicism movement, which was defined by rationality and order.
The Art Of Branding Generously
April 3, 20175 min
At a time when consumers continue to assume that brands will simply provide more, it may seem strange to suggest that brands should be more generous. And yet the case for brands delivering greater profits by bringing greater joy makes complete sense.