How Brands Are Capitalizing On Techno-Resistance
January 9, 20174 min
Each year at this time we gorge ourselves on the dazzling tech developments coming from CES.
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January 2017 - Page 4 of 4 - Branding Strategy Insider
How Brands Become A Source Of Comfort
January 6, 20173 min
The consistent fulfillment of a promise or expectation defines the very origins of trust. Trust translates to comfort.
Brand Storytelling In The Post Truth Era
January 5, 20173 min
It is easy to understand why many are gravitating to the idea of a “post truth era.”
Disrupting Brand Positioning
January 3, 20175 min
In our world of abundant solutions it is becoming more difficult to position brands.
Brands And The Rise Of Frictionless Retail
January 2, 20174 min
Customer experience is an extension of brand and much more.