How Un-Designed Should Brands Be?
January 16, 20172 min
As brands seek to stay in touch with consumers, some are saying the future of brands depends on them looking less manufactured. That feels like an overstatement.
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January 2017 - Page 3 of 4 - Branding Strategy Insider
How Connectivity Is Revolutionizing Marketing
January 13, 20175 min
We have always believed that the word marketing should be written as market-ing.
Why MFA’s Are Better Marketers Than MBA’s
January 12, 20174 min
Apple never invested heavily in marketing, preferring to build great products and save money on fixed costs.
Disruptive Marketing Defined
January 11, 20174 min
It’s important to realize why the world of marketing is disruptive at this point of the 21st Century.
What The Best Brands Will Do In 2017
January 10, 201726 min
Now is the time of the year when every marketer should well reflect on the achievements of the past year and holistically examine what the New Year is going to mean for marketing, branding, and business.