How Today’s Small Brands Can Win
Small brands are edgy, attuned and preferred. That seems to be a common sentiment right now. But there is nothing to suggest that any of this makes it easy to win as a small brand today.
NEW THINKING
Small brands are edgy, attuned and preferred. That seems to be a common sentiment right now. But there is nothing to suggest that any of this makes it easy to win as a small brand today.
One of the more interesting developments that emerged during these past few months is the phenomena of brands facing direct criticism from then President-elect Donald Trump.
Every business and brand is unique. They all have their own processes, efficiencies, culture and values. The origins of many brands is traced back to providing a solution that didn’t exist to a problem or unlocking a mystery for people.
Once a brand is well positioned, the one enduring challenge that marketers face is making sure that everything associated with the brand is consistent in the minds of the target audience.
What if? That is the question you need to ask and answer—multiple times every single day. The solution to every marketing problem begins with this question.