Where does normalcy in business originate? And how does the disruptive marketer avoid getting caught in its trap? Much of normalcy comes from what is known as the “shared vision meme.”
Some time back, I looked at what it took to get a brand promise right. Today, I want to examine the converse: when (consumers feel that) brands have not lived up to what they said they would deliver. What happens to generate customer disappointment?
Everything is undergoing disruption these days. So much so, that I hate that word and I don’t want to use it anymore. Last week during the United States Presidential election we learned a few things that should remind us as marketers that just because something worked in 2008 doesn’t mean it will work in 2016.
Recently Ryan Holiday, noted author, gave some interesting advice on why you should not start a podcast. I read it and disagreed with it at first because we as brands now all have tools to create and produce anything we want.
Economics is about deciding what’s valuable.
