Finding High-Potential Avenues For Brand Growth
It’s not enough to have a strong vision or a single great idea. To successfully innovate—in a way that doesn’t mimic every other competitor—you need to see the range of opportunities open to you.
NEW THINKING
It’s not enough to have a strong vision or a single great idea. To successfully innovate—in a way that doesn’t mimic every other competitor—you need to see the range of opportunities open to you.
Recent years have been difficult for many individuals and organizations. Political parties, once the pride of organizational design to define leadership in the world now mean less and less after several outlier personalities have begun to dictate a new narrative.
It’s happened to Doc Martins, Burberry and others over the years: groups turned their brand into a symbol of something the brand itself did not believe or endorse. This time it’s New Balance.
When thinking about how to launch a new product or bring in new customers, too many companies focus on what people are currently buying.
Here on Branding Strategy Insider, Mark Di Somma outlined five essential strategies for brand growth. He noted challenger and national brands can grow extremely fast.