Brand Marketing’s New Normal
November 9, 20165 min
Marketers are no longer in the advertising business; we are in the relationship business.
NEW THINKING
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November 2016 - Page 4 of 5 - Branding Strategy Insider
5 Ways Brands Can Lower Barriers To Product Trial
November 8, 20164 min
Just because there is a better product or a better way of doing something, it doesn’t mean that customers will embrace the new solution.
Three Reasons Not To Diversify Your Brand
November 7, 20163 min
There are certainly good times to consider diversifying your brand, but equally there are times when such a strategy should be avoided. Here are three situations when your brand shouldn’t go there.
3 Keys To Building A Marketing Newsroom
November 4, 20164 min
Digital marketing experts and marketing automation vendors have likely already told you brands need to pump as much content into the pipeline as quickly as possible. Well, as Geoffrey Colon correctly pointed out this week, quantity does not equal quality.
How Disruptive Marketing Is Shaping Our Future
November 3, 20164 min
The personality trait of a disruptive marketer is centered on what, according to Daniel Gilbert, is believed to be the brain’s greatest achievement: “its ability to imagine episodes that do not exist in the realm of the real, and it is this ability that allows us to think about the future.”