Brand Storytelling Strategy
September 13, 20122 min
Every enduring story is based on a transcendent idea that’s bigger than the story itself.
NEW THINKING
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September 2012 - Page 2 of 3 - Branding Strategy Insider
Brand Marketing: The Six Principles Of Persuasion
September 12, 20127 min
In my research of the psychology of persuasion I have found there are six overarching principles. Each with implications for brand marketers. If one or another of these principles is incorporated into a request, it significantly increases the probability of getting a yes to that request.
Choosing A Brand Licensing Agency
September 11, 20122 min
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Rick, a senior marketer in Los Angeles, California who asks…
Brand Strategy: Redefine The Target Customer To Win
September 10, 20121 min
Many of the organizations that we have worked with have discovered that they can rejuvenate their brands by redefining the brands’ target customers. Brands can be revitalized by targeting new customers that:
The 10 Commandments Of Marketing
September 4, 20125 min
The following commandments do not come from a mountaintop. They come from many years of experience in categories from caskets to computers and everything in between.