Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. Readers know, we regularly answer questions from marketers everywhere. Today we hear from Cathy, a marketing executive from Auckland, New Zealand has this question about brand architecture strategy.
From General Electric in New York to The Walt Disney Company in Los Angeles, a velvet curtain has descended across the country separating marketing from management.
Branding is so popular in boardrooms today that some companies are overdoing it. “If one brand is good,” goes the thinking, “then two must be better.”
#7. Make it difficult for clients to buy.
Simply Better is the title of the marketing book that won the 2005 Berry-AMA Book Prize.
