Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Espen, a future marketer studying at the University of Birmingham in the UK who writes…
#8. Protect clients from non-clients, the big from the small.
What’s more important, the visual or the verbal?
One of the hidden drivers of business is fashion and I’m not just talking about clothing.
F. Scott Fitzgerald wrote in The Great Gatsby that personality is forged by an “unbroken string of successful small gestures.” And, as with people, so with brands. Brand personality takes root in the soil of its own heritage and history.
