The Demise Of Direct Marketing?
November 9, 20083 min
It started seven-and-a-half years ago when a woman called Eliza Jones sent me an email enquiring whether I was comfortable with the size of my penis.
NEW THINKING
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November 2008 - Page 5 of 6 - Branding Strategy Insider
Scent Marketing Success: Step 5 Of 10
November 7, 20081 min
Our series on scent marketing continues with number 5 – The importance of investing in consumer research.
When A Brand Path Departure Makes Sense
November 6, 20083 min
I have bought a Porsche. Last week I took delivery of my huge, black Porsche Cayenne Turbo, and for the past seven days I have been cruising the streets, intimidating BMW drivers and playing Shakira at full volume through the 12-speaker Blaupunkt stereo.
Focus On Consumer’s Behavior, Not Their Words
November 5, 20083 min
For a man on the verge of victory, Barack Obama was looking increasingly tense on Monday. With the latest Gallup poll putting him 11% ahead of John McCain, you’d be forgiven for thinking that leading the US through the biggest brand-repositioning job in history was already starting to occupy the thoughts of the junior senator from Illinois.
Brand Management’s Evolution Lesson
November 4, 20083 min
If you are ever in London for the January sales, can I suggest a quick pit-stop? Just across the road from Harrods in trendy Knightsbridge is a lovely tree-lined road called Montpelier Street. Immediately on your left, tucked between the sandwich shops and cafes, is a boutique bearing the name Mary Quant.