Obama, McCain: Political Brand Analysis Results
November 3, 20086 min
Brands are positioned in the minds of their target audiences.
NEW THINKING
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November 2008 - Page 6 of 6 - Branding Strategy Insider
Marketing’s Best Toolbox Remains Elusive
November 2, 20082 min
A pipe bursts in your house. When the local handyman arrives, he is carrying a large toolbox. Without even looking at the pipe, he opens the box to reveal only one tool: a hammer. He takes it out and brings it crashing down on the broken pipe – for an hour. With the pipe destroyed, he asks for $100 and leaves.
Profitable Brands Need The Right Perspective
November 1, 20082 min
Brand management is a dynamic and a continuous process that needs consistent investment of time and money.