Calvin Klein: Renaissance Brand
September 25, 20083 min
Last week on Branding Strategy Insider I wrote about The Poisoning of the Calvin Klein Brand. Today, a look at CK’s remarkable change in direction.
NEW THINKING
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September 2008 - Page 2 of 6 - Branding Strategy Insider
Marketing + HR = Employer Brand Power
September 24, 20082 min
Strong brands ultimately have four classic effects on markets.
Marketing Budget Requests: Getting What You Need
September 23, 20082 min
This is the time of year when many marketing departments decide how their particular share of the industry’s enormous marketing spend will be applied in the following year.
Brands Always Win
September 22, 20083 min
Greetings from Riga where I am running a two-day session on branding for Latvian companies. I arrived to discover that, by way of a very Baltic introduction to the session, the organizers had drafted a delightful parable to explain the importance of branding.
The Impact Of Advertising In Color
September 19, 20081 min
Did you know? Ads in color are read up to 42% more often than the same ads in black and white (as shown in study of phone directory ads).