The Poisoning Of The Calvin Klein Brand
September 18, 20083 min
After heady success in the 70s and 80s, the fashion brand fell victim to the dark side of licensing.
NEW THINKING
After heady success in the 70s and 80s, the fashion brand fell victim to the dark side of licensing.
What will our 35 point checklist reveal about your brand identity standards and systems?
Continuing our series on scent marketing we come to number 3 – designing the perfect scent.
I have been sifting through my interview files. Today I am sharing some of the questions and my answers from a 2006 interview with Ned Roberto and Ardy Roberto of the Philippine Daily Inquirer.
It is best to leave media planning to media planning professionals. The following are some of the things that they will consider when they develop a media plan for you: