Responsibilities Of A Brand Champion
February 14, 20081 min
True brand champions have this on their plate every day…
NEW THINKING
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February 2008 - Page 4 of 6 - Branding Strategy Insider
When Brand Management Is At Its Best
February 13, 20081 min
At its worst, the organizational brand is a name and a logo that is inconsistently applied to an unrelated set of products and services.
The Importance Of Focus & Differentiation
February 12, 20081 min
Focus & Differentiation are the two most important concepts in brand design.
Betting On The Law Of Duality
February 11, 20084 min
Microsoft just bet $44.6 billion on the law of duality. For those not familiar with this law, it goes like this: In the long run, every market becomes a two-horse race.
BrandQuote – February 10
February 10, 20081 min
'The customer is the appreciating asset.' – Federal Express Sponsored By: The Brand Positioning Workshop