Every true marketer has seen, or at least heard about, the famous 1984 television commercial that heralded the introduction of the Macintosh. The spot, with its distinctive Orwellian vision, is indelibly imprinted in the minds of marketers the world over. Now, for the first time, the whole truth can be told.
Is this a brand problem you have witnessed?
I’m beginning to think that many of the marketing mistakes you read about so often are caused by the simple fact that many marketing people are hopelessly confused about what their job is. And, as time goes by, more people add to the confusion.
Have you ever noticed the way you head straight for your usual brand on the supermarket shelf, without even considering the others? It’s almost like default behavior. In fact, you might even know that a change in brand might for one reason or another be even better, but have dismissed it with a what-the-heck sort of shrug and decided to deal with it next time…
In most product categories, price is the primary purchase incentive for what percent of all customers? 15% to 35% Sponsored By: Marketers Seeking Employment
