Overcoming Common Brand Problems – 33
We’re revealing brand management’s 40 Most Common Brand Problems. Have you seen or experienced this problem?
NEW THINKING
We’re revealing brand management’s 40 Most Common Brand Problems. Have you seen or experienced this problem?
Whatever an enterprise does, both internally and externally, needs to be improved systematically and continually: the product or service, the production processes, marketing, technology, the training and development of people, and the use of information.
Where did this week take you? On Branding Strategy Insider we squarely hit two noteworthy milestones… 1.BSI Co-Author Brad VanAuken turned 50! (Our best for the next 50 Brad!)2.BSI became a Technorati Top 10,000 Blog (Thanks to those who read our blog, subscribe and link to us!) Also this week, our typical branding fare… Peter on Change Leadership: Abandon YesterdayThe first step for a change leader is to free up resources that are committed to...
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Natalya, a brand manager in Moscow, Russia who asks this about brand differentiation.
1. Develop and execute brand plans, including brand marketing plans