Overcoming Common Brand Problems – 33
June 14, 20071 min
We’re revealing brand management’s 40 Most Common Brand Problems. Have you seen or experienced this problem?
NEW THINKING
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June 2007 - Page 4 of 6 - Branding Strategy Insider
Change Leadership: Improve, Exploit & Innovate
June 13, 20073 min
Whatever an enterprise does, both internally and externally, needs to be improved systematically and continually: the product or service, the production processes, marketing, technology, the training and development of people, and the use of information.
Branding Snapshot – June 10
June 10, 20071 min
Where did this week take you? On Branding Strategy Insider we squarely hit two noteworthy milestones… 1.BSI Co-Author Brad VanAuken turned 50! (Our best for the next 50 Brad!)2.BSI became a Technorati Top 10,000 Blog (Thanks to those who read our blog, subscribe and link to us!) Also this week, our typical branding fare… Peter on Change Leadership: Abandon YesterdayThe first step for a change leader is to free up resources that are committed to...
Are There Limits To Brand Differentiation?
June 9, 20072 min
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Natalya, a brand manager in Moscow, Russia who asks this about brand differentiation.
Brand Management: The Most Important Tasks
June 8, 20072 min
Brand management is often mistaken for marketing activity. It is far more than that. A brand must be positioned, protected, measured, expressed, aligned, and continually strengthened across the organization. It must create awareness, earn loyalty, build emotional connection, and remain relevant as customers change. That makes brand management one of leadership’s most important disciplines.