Of Innovation And Change
June 19, 20076 min
Avoid innovation traps. Change leaders will be tempted by three innovation traps. They’re so attractive that leaders can expect to fall into one of them–or into all three–again and again.
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June 2007 - Page 3 of 6 - Branding Strategy Insider
The Downside Of Brand Loyalty
June 18, 20071 min
Years of total quality management (TQM) and customer service improvements have significantly improved the perceived (and actual) quality and value of products and services in many categories. You might think that this would increase customer brand loyalty as well. However, it often has the opposite effect. The more satisfied customers become with all brands, the less loyal they become to any particular brand.
Branding Snapshot – June 17
June 17, 20071 min
Every Sunday I like to take a moment and try to collect some of the blur that was the past week on Branding Strategy Insider and elsewhere. There’s much to take in. It helps that we’re all writing it down… Peter on Change LeadershipImprove systematically. Exploit success. Innovate systematically. Written with deep meaning from the father of modern management. Brad on Overcoming Common Brand ProblemsWhen trade deals and sales promotion are favored at the expense...
Fast And Fearless – The Future Is Blogs
June 16, 20073 min
You can’t avoid them – the blogs. They’re so plentiful that the opinions they offer are influencing our daily news reports. Given the evident potency of blogs, therefore, the question is should blogs remain within their current sphere of influence, helping individuals to share their personal opinions on the world, or should they be adopted by brands as communication tools?
Branding: Intranet Power
June 15, 20072 min
Let’s explore the power of using the Intranet to further brand goals with internal audiences. Brand management groups at many companies have found the Intranet to be a powerful tool to accomplish the following on behalf of their brands: