Building Winning Brands – 14 Of 16
June 7, 20072 min
The fourteenth most important thing to know about building winning brands is that co-creating your brand with your customers is a powerful thing.
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June 2007 - Page 5 of 6 - Branding Strategy Insider
Change Leadership: Abandon Yesterday
June 6, 20074 min
We do not hear much anymore about overcoming resistance to change, which 10 or 15 years ago was one of the most popular topics of management books and management seminars.
BSI & WSJ: Innovative Branding Search
June 5, 20071 min
Can you help? I’m a Wall Street Journal reporter working on a series of articles about small business branding. I’m looking for examples of smaller companies (50 to 500 employees) that have developed innovative branding campaigns and have a story to tell about what has worked and why it was particularly successful for a smaller company.
BrandingWire: Launching United Wisdom
June 4, 20071 min
Next Monday, please join us on the BrandingWire for a unique collaboration of 12 marketers approaching real-world branding challenges with the power of united wisdom. We'll focus on one topic per month, and apply our combined expertise to help move our industry and select brands from our audiences forward.The charter membership of BrandingWire includes: Becky Carroll, Customers RockDerrick Daye, Branding Strategy InsiderSteve Woodruff, StickyFigure blogDrew McLellan, Drew’s Marketing MinuteGavin Heaton, Servant of ChaosKevin Dugan, Strategic...
Branding Snapshot – June 3
June 3, 20071 min
Every Sunday on Branding Strategy Insider we take a look back on the week that was. We re-cap some of our favorite posts of the week and share insights we discovered elsewhere. This week the days were shaped by… Brad on Building Winning Brands The thirteenth most important thing to know about building winning brands is that brands are personifications of organizations, products, services and experiences. Seth on Understanding the Funnel The Google funnel is...