Brand Consultancy And Advertising Agency Defined
Nicole, a marketer in Montgomery asks: "What is the difference between an advertising agency and a brand consultancy?"
NEW THINKING
Nicole, a marketer in Montgomery asks: "What is the difference between an advertising agency and a brand consultancy?"
The brand increasingly is becoming the key source of differentiation that guides customer purchase choice.
Who among us has not had the horrible experience of an corporate offsite to build teamwork and to craft a mission statement? The offsite usually went like this... Guy Kawasaki is January's featured 'Marketer For Charity' here on BSI
Our countdown of the 40 Most Common Brand Problems continues...
Beyond achieving productivity or leaving a favorable impression in a creative pitch, sales meeting or ideation session, a key goal is that the ideas and information shared is retained. Know your audience and consider their learning styles.