Brands personify organizations and their products and services. That is, brands allow non-human entities to take on human qualities such as trustworthiness, authenticity, vitality and reliability.
One-by-one, collecting the best branding quotes of our time...
My prediction for Made to Stick: Why Some Ideas Survive and Others Die is that it will join The Tipping Point and Built to Last as a must-read for business people. A book review and interview from our Featured Guest Author Guy Kawasaki
As I shared earlier, a brand image is a condensation of all experiences a person has ever had in conjunction with the brand. The goal in assessing brand equity is to pull out as many of these as possible, then see how they make up a unified whole. One type of experience is the experience of the tangible product...
This year, Branding Strategy Insider is excited to band together with 12 renowned marketers for one great cause…To find a cure for breast cancer. We have invited industry thought leaders such as Guy Kawasaki, Seth Godin and others to share their expertise and donate a signed copy of one of their books.
