How To Gauge Interest In A New Product Concept
November 5, 20193 min
One of the biggest uncertainties surrounding any new offering is whether customers will even consider buying it.
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Startups - Page 2 of 5 - Branding Strategy Insider
Exploring brand strategies that are critical to the early success of startups and emerging companies.
Brand Strategy For The Startup CEO
November 29, 20185 min
A startup business faces many difficult challenges getting off the ground. For many early stage CEO’s assessing their priorities, product development and the seed money to grow are their primary concerns.
In the early days of MapQuest, which had the largest share of online mapping services in the US (and is now second to Google Maps), the conventional wisdom was that consumers wanted to see maps of the world—but it didn’t take long to learn that they wanted directions along with maps.
Startup Brand Checklist
October 2, 20173 min
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Jessica, an entrepreneur from Dubai, United Arab Emirates who has this question about brand building for startups.
25 Questions Every Start-Up Brand Must Ask
October 3, 20162 min
Some searching questions, by way of a guide, for the leaders of companies expecting to build lucrative brands in the years ahead: