Launching a startup comes with numerous challenges that need to be overcome. For early-stage CEOs, their main concerns typically revolve around product development and securing seed funding for growth. However, many fail to recognize the importance of brand building, often considering it a lesser priority.
As anyone managing or advising startups knows, it’s not easy to step back from the daily fires that need to be put out to focus on the longer-term goals of building the business and going to market. Yet stepping back is often exactly what the doctor orders. So let’s step way back and see what we see.
Do you have what it takes to be a founder? Founders are all unique. Steve Jobs was different from Mark Zuckerberg. Katrina Lake is different from Elon Musk. Bill Gates is different from Arianna Huffington. Despite these differences, though, they all share eight qualities. Does this look like you?
What do movie critics, book reviewers, sports fans and people who castigate business leaders on social media have in common?
Plato’s “theory of forms” or “theory of ideas” proposes that nonphysical forms or ideas represent the essence of reality. In other words, before a thing exists, there is the idea of the thing.
