Startups - Page 3 of 5 - Branding Strategy Insider

Founders of startup companies often focus on their product/offering and their business/distribution structure. Both, though, are expressions of the question that every startup should really be asking itself first: “What will we be valued for?”

For many startup CEOs in their first and second rounds of funding, their focus is usually on product development rather than creating a value proposition that will form the strategic direction of their fledgling enterprise.