Be An Upstart Brand – Not A Startup
June 10, 20131 min
You should never start a business unless you are deliberately planning for others in the industry to be dismayed, surprised, outraged or alarmed by what you are doing.
NEW THINKING
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Startups - Page 4 of 5 - Branding Strategy Insider
Exploring brand strategies that are critical to the early success of startups and emerging companies.
Startup Brands: 7 Keys For Brand Strategy Success
October 2, 20124 min
When startups and emerging companies are at a point in their evolution when a strategic approach to brand development becomes a critical business imperative, often times the whole process will begin and end with a shiny new logo and website.
Unlike their big brand counterparts, CEOs of startups and emerging companies often times don’t really know what to expect from the process of defining their brand value to their stakeholders and customers.
The Importance Of Starting At The Bottom
June 25, 20124 min
CEOs of startups and emerging companies are always looking for useful advice and ideas on brand building and how the management of their early stage brand can help them move from where they are now to some elevated place they want to be. Many early stage business leaders know what they want, and the direction they’d like to go, yet the “how to do it” part remains elusive.
Brand Strategy Workshop For Startups
May 18, 20124 min
A startup business faces many difficult challenges getting off the ground. For many early stage CEO’s assessing their priorities, product development and the seed money to grow are their primary concerns. Few if any are thinking much about the critical importance of brand building.