Implementing Market Segmentation In Retail
January 24, 20234 min
Market segmentation is fundamental to brand-business building. When creatively and intelligently managed, market segmentation can provide insight into:
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Research - Page 10 of 55 - Branding Strategy Insider
The most successful brand research studies the habits of people who use your competitors and point to ways to affect their environment to get them to think about your brand as a choice. Most brand research does not consider this. The focus is on studying people’s actions and reactions, not habits. Explore the latest brand research techniques on Branding Strategy Insider.
Three Truths Marketers Always Forget
December 14, 20222 min
There are three things marketers always forget. Okay, not all marketers and not always. But lots of marketers, lots of the time—enough to matter. Enough to sully the waters.
Brand Tracking For Brand Insistence
December 8, 20222 min
“You can’t manage what you don’t measure.” ~ Peter Drucker This is especially true of a brand and its equity. Having a data-driven view of how your brand is perceived and what customers need will put you in possession of the truth, the insight you need to construct a powerful brand strategy for competitive advantage.
Two Critical Metrics For Launching New Products
December 7, 20222 min
These metrics — grabbed from two isolated sources, have proven to be the two most important things key stakeholders need to understand as they get ready for launch.
Who Buys The Jeep Brand And Why?
November 2, 20228 min
The recently passed Infrastruture and Inflation Reduction Acts include sweeping provisions to reduce emissions from gas-powered vehicles and advance the adoption of electric cars. And more recently National Highway Traffic Safety Administration (NHTSA) has revised its fuel-efficiency standards upward to an average of 49 miles per gallon for new cars by 2026.