Culture - Page 8 of 47 - Branding Strategy Insider

It is now commonly understood that brands represent significant corporate value and are among an organization’s most valuable intangible assets, which now comprise up to 90% of the value of the S&P 500. In recent years, Boards and private equity firms have increasingly recognized the additional strategic and financial value that strong brands bring to an enterprise. This value has been demonstrated in brand valuation rankings and acquisition prices worldwide. Brands, therefore, require ongoing attention,...

Taken together, ongoing market uncertainty, shifting consumer sentiment, and digital transformation are demanding a fundamental evolution in the operational ethos for purpose-led brand development. In our rapidly changing landscape, the ability to adapt while maintaining meaningful connections is more crucial than ever.