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Business. Strategy - Branding Strategy Insider

by Larry Light

Brand Architecture

The Impact Of A Brand Architecture Policy

January 11, 20246 min

One overlooked area in brand-business learning is the necessity for creating and implementing a brand-business architecture policy. Why is a brand-business architecture policy necessary?

by Thomson Dawson

Brand Management

Brand Management: The Last Kodak Moment?

December 6, 20113 min

Let’s pay respects to Eastman Kodak which appears to be rapidly fading into black, the victim of it’s own arrogance and the forces of creative destruction raging in our digital age.

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