7 Brand Moves For A Troubled Economy
June 23, 20258 min
In October of 1980, The Conference Board (the business and economics organization focused on corporate governance, HR, business ethics, global corporate citizenship and corporate performance) held a conference titled “Marketing Under Economic Adversity.” The title is apt for today as we are experiencing enormous economic and fiscal uncertainty. There appears to be declining consumer sentiment. Consumers are changing shopping behaviors, cutting back on more conspicuous consumption products. Prices are on the rise to cover the...
