What Today’s McDonald’s Can Learn From Ray Kroc
December 9, 202412 min
The McDonald’s National Owners Association held their annual conference this past November 2024. One of the keynote speakers was to be Larry Light.
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Branding - Page 15 of 570 - Branding Strategy Insider
Branding is the art of sacrifice. It is a relentless commitment to stand for unique and meaningful value to those most important to your future.
How To Design Brand Strategy For Growth And Success
December 3, 20247 min
While the term strategy is invoked routinely in marketing plans, in truth, actual strategy is often missing, misapplied, or simply misunderstood. Here we clear the air on building the right foundation to think and plan, guided by strategies that drive your unique brand purpose and mission.
Six Ways AI Impacts Marketers And Consumers
December 2, 20247 min
Is AI the end of Marketing? Answering this question in the affirmative puts you in fraught company. Many have proclaimed the end of marketing before.
When To Change A Brand: Reposition, Refresh, Or Rebrand
November 27, 20245 min
The recent criticism of the new identity for Jaguar has focused attention on when repositioning of a brand is necessary and effective. The positioning of a brand is defined by the psychological space the brand occupies in the minds of consumers: the unique identity of the brand in terms of what it is (and is not), what value it provides, and how it differs from competitors.
Brand Leadership: Aim For Different, Not Better
November 20, 20246 min
It’s time to reorient your thinking on the most effective deployment of your investments in marketing communication. You can start by breaking free from entrenched myths about brand outreach, consumer behavior, and sound strategy.