The End Of Brands As We Know Them?
February 18, 20092 min
The store was empty, although a handful of tourists were seen milling around the entrance, looking around in awe, and taking photographs.
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Recession Marketing - Page 6 of 6 - Branding Strategy Insider
Recessions are the mother of effective recession marketing strategies. With sound brand strategy, marketers can change their fortunes. Explore a depth of recession marketing insight on Branding Strategy Insider.
Building A Strong Brand In Turbulent Times
February 12, 20096 min
As the current economic crisis deepens, consumer trend experts say there has never been more urgency for corporations to ditch their quest for money and embrace generosity as challenging times see people seeking care, empathy, sympathy and generosity.
What The 1929 Wall Street Crash Teaches Marketers
October 16, 20083 min
It was quite the Thursday on Wall Street. A weak president, under-regulated credit markets, and investor greed finally began to take their full toll on share prices, and after years of unprecedented growth, the markets fell by more than 6% in a single day.
Recession Marketing
January 15, 20083 min
A few years ago I was working for one of the major wine brands and analyzing the Japanese market which, as always, was proving fascinatingly difficult to understand. The more I looked at the data, the more unlikely the story became: throughout the 90s, a time of unprecedented economic woe in Japan, the consumption of high-end wines increased dramatically.