Recession Marketing - Page 2 of 6 - Branding Strategy Insider

Recessions are the mother of effective recession marketing strategies. With sound brand strategy, marketers can change their fortunes. Explore a depth of recession marketing insight on Branding Strategy Insider.
Brand Strategy For Challenging Times

There’s been some suggestion that the global “downturn” is upturning. However, for the most part, we’re still being challenged and nothing in the economic news – America’s debt, China’s slowdown, the flat-footed European economy, Britain’s economic woes, commodity trends – suggests a sudden and universal change of fortunes.

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