Place Branding Q & A
March 14, 20083 min
Today we are sharing some of the questions and answers from recent interviews regarding the place branding process. We hope our insight helps you in your place branding endeavors.
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Place Branding - Page 4 of 5 - Branding Strategy Insider
This phenomenon has been labeled “place branding,” “geo-branding” and “destination marketing” among other labels. In some respects, branding places is no different than branding anything else. Finding the most powerful and unique image for the place (“unique value proposition” or “brand position”) is the most important activity.
Powerful Place Branding
February 9, 20085 min
In place branding it is very important to take inventory of assets to determine which of those are unique and compelling to each of its target audiences. For instance, my city, Rochester, New York has identified the following as potential assets:
The Anatomy Of Place Branding
January 21, 20083 min
According the World Travel and Tourism Council (wttc.org), travel and tourism is “one of the world’s largest industries, employing approximately 231 million people and generating over 10.4 per cent of world GDP.” When one considers that businesses, residents and event and meeting planners also choose one place over another, it is no wonder that cities, regions and countries are branding themselves in earnest.
Extreme Makeover: Brand America
November 4, 20074 min
In today’s hyper-competitive world, countries are becoming important brands in terms of tourism and business, and it doesn’t take too many trips out in the world to sense that Brand America is in trouble.
Place Branding: Rochester, New York
July 20, 20075 min
I recently led the first phase of the effort to brand my hometown, Rochester, New York. I’d like to share my thoughts on this ongoing process.