You searched for the brand positioning workshop - Page 2 of 319

How Pricing Mistakes Are Costing Brands

Larry LightMarch 28, 20248 min

There are many reasons why Americans do not feel positive about the economy. Even though we read and hear that inflation is easing, many Americans do not feel secure and financially stable. A significant portion of Americans are being left behind.

Brand Management

Who Is Responsible For Managing The Brand?

Dan WhiteMarch 26, 20244 min

When companies are formed, the founders often have a clear reason for starting the business. This often defines what the brand stands for and shapes all the decision-making.

Brand Management

How Brands Can Restore And Manage Trust

Larry LightMarch 13, 202410 min

In 1957 there was a TV show called Who Do You Trust?. The host was Johnny Carson, pre-Tonight show icon. Who Do You Trust? was probably the last time that trust was considered comedic.

Brand Management

How The Concept Of Local Powers Brands

Larry LightFebruary 5, 20245 min

Local continues to be a driver for customers. Grocery stores like Publix and Whole Foods label items that are locally produced. Farmers’ markets are a draw for shoppers wanting produce that have not accrued a lot of air mileage. Craft fairs and art shows emphasize local creativity and talent.

Brand Valuation

Incentivizing Brand Building

David StewartJanuary 25, 20244 min

There is no debate about the value of brands and other intangible assets. Brands are generally thought to account for more than one-third of the value of businesses listed on the Standard and Poor’s 500 Index. Contrary to some reports, brand value can be measured in economic terms, and the economic value of brands continues to increase over time. Statista reports that the value of the world’s one hundred most valuable brands increased from five...

Newer Posts

Older Posts

April 30, 2024Marketers Face The Paradox Of Quality

April 29, 2024Four Measures Of Brand Progress

April 25, 2024Lovesac: A Home Furnishings Retail Disruptor

April 24, 2024Financial Engineering: Some Brands Live, Others Die

April 23, 2024Planning For Brand Expansion

the brand positioning workshop

How Pricing Mistakes Are Costing Brands

Who Is Responsible For Managing The Brand?

How Brands Can Restore And Manage Trust

How The Concept Of Local Powers Brands

Incentivizing Brand Building

Connect With Us