In the grand old comedy “The Sunshine Boys,” two aging vaudevillians are discussing comedy itself. One informs the other that words with K and P sounds are funny. Therefore, words such as chicken, pickle and porcupine are funny. But other letters and words – horse, lettuce and dog – are not.
A little known decision by the board of ICANN on June 24th, has deregulated the Internet’s naming business.
“Google it.” “Did you Xerox the report?” “Please FedEx it.”
In Buy Me!, his latest book, consumer behavior expert Marshall Cohen talks about how to retool your products and your marketing to one-up your competitors. Or as the book’s subtitle suggests, “new ways to get customers to choose your product and ignore the rest.”
Would “outlandish” work in your category?
