Brand Naming Origins: Twitter, Yahoo!
March 12, 20121 min
Ever wondered where the brand names Twitter and Yahoo came from? If you’re thinking there’s going to be a scientific or high-tech explanation, think again.
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Naming - Page 4 of 17 - Branding Strategy Insider
Naming and verbal identity is an essential foundation of successful strategic brand development. Explore the best practices in naming on Branding Strategy Insider.
Product Naming Guide For Start-Up Brands
February 28, 20124 min
Trademarks, which are names or symbols associated with a specific company or product, are tremendously valuable to companies building a brand. This is especially important for startup brands that may underestimate the importance of developing a trademark early in the game.
Brand Building With Sports Sponsorships
January 17, 20123 min
So the Charleston RiverDogs are offering naming rights to their new baseball stadium. Should you bite? Here are seven questions to ask about any sponsorship deal with a professional sports team.
How Did Apple Computer Get Its Brand Name?
November 17, 20112 min
One of the many sidebars to media coverage of the death of Steve Jobs in October 2011 was an old question: Where did the name Apple Computer come from? Lots of speculation has floated by:
Brand Naming Strategy
October 12, 20113 min
Brand naming, whether it be corporate or product names may seem simple, however it is anything but. Generally, for a final brand name that makes it through all of the evaluation hurdles and is accepted by the client, hundreds, if not thousands of names were explored. So, what makes naming so difficult?