The Obama Marketing Lesson
August 30, 20096 min
Nov. 4, 2008, will go down in history as the biggest day ever in the history of marketing.
NEW THINKING
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Marketing - Page 3 of 5 - Branding Strategy Insider
Holistic Marketing Explored
August 18, 20095 min
Holism is the concept that the whole has a reality independent and greater than the sum of its parts. Marketing people should pay more attention to this concept.
Marketing And Reality
July 26, 20091 min
The failure to understand the simple truth that marketing is a battle of perceptions trips up thousands of would-be entrepreneurs every year.
Marketing, Memory And The Mind
July 16, 20092 min
Marketing people, and the minds of the people they are trying to influence, are often in conflict.
Brand Management From The Field
May 28, 20094 min
The Damned United, a film charting the tumultuous 44-day reign of Brian Clough at Leeds United FC, opened recently. UK Marketers under the age of 30 will probably remember him as a rather melancholy old man, but the young Clough was a wonder to behold.