Testing Marketing Competence
May 25, 20092 min
It has been our experience that “marketers” are quite varied in their ability – from “unsophisticated” to “brilliant.”
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Marketing’s Two Guarantees
May 4, 20093 min
It was a brutally warm day in Melbourne. But the temperature was even hotter inside the city’s Exhibition Center where the Winemakers’ Federation of Australia was holding its annual Outlook conference. Kicking off the event, and boy do I mean kicking, was Tesco’s director of beer, wine and spirits, Dan Jago.
Alternative Marketing Now Traditional
May 3, 20093 min
I was on a panel of experts recently at a big conference in Asia.
Direct Mail: Marketing’s Negative Tidal Wave
December 13, 20082 min
Direct marketing has become a profligate disaster of epic proportions.
The Demise Of Direct Marketing?
November 9, 20083 min
It started seven-and-a-half years ago when a woman called Eliza Jones sent me an email enquiring whether I was comfortable with the size of my penis.