The 10 Commandments Of Marketing
The following commandments do not come from a mountaintop. They come from many years of experience in categories from caskets to computers and everything in between.
NEW THINKING
The following commandments do not come from a mountaintop. They come from many years of experience in categories from caskets to computers and everything in between.
The third of Arthur C. Clarke’s three laws of prediction is his most famous: Any sufficiently advanced technology is indistinguishable from magic.
Each year, hundreds of graduate schools of business turn out thousands of marketing people. When they arrive on the scene, these newly minted marketers want to make their mark.
Happiness is a hot topic these days. Scholars have recently noted some non-intuitive dynamics as to what makes people happy, and, of course, Americans are always in the pursuit of happiness.
A 5-page foldout magazine advertisement opened up with the following 39 attributes spread out over two pages: Renegade, fearless, unexpected, bold, true, spontaneous, curious, intriguing, unwavering, rare, brash, provocative, intuitive, genuine, daring, uncommon, irreverent, brazen, absolute, unusual, visionary, idyllic, proud, maverick, wild, undaunted, resolute, poetic, dynamic, soulful, unconventional, strong, romantic, authentic, brave, unorthodox, deft, radical, dreamer.